The Positive Ghetto Was, The Positive Ghetto Is: Cultural Affairs in the AI Age

The name was catchy, at least for me my friends.
And it’s still alive and kicking, as you’ll see, carrying a deeper meaning, inspired, as always, by something I firmly believe in: the sense of community.
Community as human beings, community as artists.

The goal? To connect beyond geographical boundaries, with creativity, independence, and quality as the only passports required.

Back in the day, "The Positive Ghetto" had some ties to a previous project called euskir’s music.
While this new version isn’t structured as a nonprofit, the core idea remains: balance. Investments, not expenses.

Lately, watching the independent music market go up in flames (no need to name a specific streaming service, most of them are just slightly different shades of bad), I felt the urge to bring "The Positive Ghetto" back, stronger than ever.

Now, I don’t expect you to know me from my past cultural projects.
But hey, if you’re curious, feel free to check out my LinkedIn Profile, dig around my online presence, you might find some pleasant surprises. And if that’s not enough, just ask the amazing people I’ve met along the way.

So, how do we get this rebirth rolling?
Two simple ways.
One, old school: PayPal donations.
The other, a little more fashionable: grabbing an NFT from "The Positive Ghetto" collection on OpenSea.

But at the end of the day, it’s the same mission as always: connect art and artists, push for creativity and independence, and never, ever compromise on quality.
I’ve got forty years of experience in communications, advertising, marketing, cultural affairs.
Yes, I’m carrying some fantastic (and sometimes weirdly specific) skills in my luggage.

Need advice? Want to join me on this ride?
I’m here. I’m easy to find. The internet makes sure of that.

Oh, and about the title, no, it’s not a cheap clickbait trick.
AI, to me, is a symbol of our times.
You can use it wisely (a rare skill, I must say), or you can fall for the illusion of a fast and easy road to success.
I’d rather focus on something real, even in my wildest dreams.
So here’s my invitation: let’s keep art and culture safe, accessible, and alive, not just for today, but for the years to come.

First steps

Somehow the first steps from The Positive Ghetto are the last steps from euskir music.
Do you know euskir music? Do you remember that project?

euskir music was an idea to give a good hand to independent musicians, music and cultural management without any charge for the musician, and in some cases a service for some music festivals and venues too.
The money to support it? From my own pocket, some coming from free lance jobs related to communications services, and sometimes coming from non profit organizations, as euskir music itself.
It was fine for a couple of years, but at some point it was impossible to keep it alive, some problem with an international festival was the last drop of poison to kill my beloved project.

The Positive Ghetto is aiming to the same direction, independent art, not only music, of course music will be the main interest, because is the field I know much better, but I think to open as many doors as possible.

There’s a basic difference, the way to sustain the project alive and kicking, without any problem.
For specific works, a charge, an arrangement with the artist or the person interested in my help, this is a non profit organization, I’m not pretending to take 50% of nobody’s profit, just a little help to keep the wheels rolling.
And the other option is to use the PayPal button you can see at right, if you love independent art, and specially if you know me, and my honest work to help artists from any country, genre, or style, add a contribution, small, middle, big, just as much as you can, I know these hard times are not easy for our wallets, but one coin here, another there, that will be enough.

My friends, well, you know me, and if you don’t, just ask someone who knows me, “good art must survive” isn’t just a catchy slogan, is a goal, and alone, I just can’t do it.


Federico Antin
Founder & CEO
The Positive Ghetto
thepositiveghetto@gmail.com

Este artículo pertenece a The Positive Ghetto / This article belongs to The Positive Ghetto

Good art must survive

Ghettos are linked to many stories, of life and death, comedy and tragedy, and even in the worst times, the sense of community is very alive in the ghetto.

Is more than clear than the enemy is outside, so the ghetto, as a big family, try to solve all the problems, big and small, always as a whole entity.

The Positive Ghetto is a worldwide project, very ambitious, as most projects, but knowing well we're facing hard times, so patience must be a main tool here.

I'm not the usual "music business guy", not even for the independent scene, because thanks to my great working experience I can reach cultural management areas beyond the activity as creative consultant for artists and cultural spaces, like press, public relations, festival and music venues, and also a good hand at online presence (websites, blogs, social networks), and many other art related matters coming from the open interchange of ideas between you and me.

Art is the key, from my side essentially music, but The Positive Ghetto is open to any independent artistic activity, from movies to literature, paintings to graphic design and photography, to be clear, all art forms are welcome, because we're always looking for a way to get people together, to find the energy in common ground, and to share our knowledge, in every artistic field.

No limits, no horizon, no selfishness, just one direction, because everyone at The Positive Ghetto knows one thing, good art must survive.


Federico Antin
Founder & CEO
The Positive Ghetto
thepositiveghetto@gmail.com

Este artículo pertenece a The Positive Ghetto / This article belongs to The Positive Ghetto