The Positive Ghetto Was, The Positive Ghetto Is: Cultural Affairs in the AI Age

The name was catchy, at least for me my friends.
And it’s still alive and kicking, as you’ll see, carrying a deeper meaning, inspired, as always, by something I firmly believe in: the sense of community.
Community as human beings, community as artists.

The goal? To connect beyond geographical boundaries, with creativity, independence, and quality as the only passports required.

Back in the day, "The Positive Ghetto" had some ties to a previous project called euskir’s music.
While this new version isn’t structured as a nonprofit, the core idea remains: balance. Investments, not expenses.

Lately, watching the independent music market go up in flames (no need to name a specific streaming service, most of them are just slightly different shades of bad), I felt the urge to bring "The Positive Ghetto" back, stronger than ever.

Now, I don’t expect you to know me from my past cultural projects.
But hey, if you’re curious, feel free to check out my LinkedIn Profile, dig around my online presence, you might find some pleasant surprises. And if that’s not enough, just ask the amazing people I’ve met along the way.

So, how do we get this rebirth rolling?
Two simple ways.
One, old school: PayPal donations.
The other, a little more fashionable: grabbing an NFT from "The Positive Ghetto" collection on OpenSea.

But at the end of the day, it’s the same mission as always: connect art and artists, push for creativity and independence, and never, ever compromise on quality.
I’ve got forty years of experience in communications, advertising, marketing, cultural affairs.
Yes, I’m carrying some fantastic (and sometimes weirdly specific) skills in my luggage.

Need advice? Want to join me on this ride?
I’m here. I’m easy to find. The internet makes sure of that.

Oh, and about the title, no, it’s not a cheap clickbait trick.
AI, to me, is a symbol of our times.
You can use it wisely (a rare skill, I must say), or you can fall for the illusion of a fast and easy road to success.
I’d rather focus on something real, even in my wildest dreams.
So here’s my invitation: let’s keep art and culture safe, accessible, and alive, not just for today, but for the years to come.

euskir music: la importancia de evitar lazos comerciales para promocionar nueva música / the importance of avoid commercial ties to promote new music

euskir music no está solamente dedicado a los músicos y espacios musicales que pueden ver en la lista de enlaces a la derecha, hay también un interés genuino para promover toda la música interesante, dejando géneros y etiquetas a un lado, pueden ver nuestra cuenta en Twitter y Facebook Page para verificar eso.

Por supuesto, no somos una organización sin fines de lucro sólo por diversión, no hay lazos comerciales, sobre, o bajo la mesa, en este punto la idea es obtener apoyo de personas que tienen un profundo amor por la buena música, puede ser la donación de una sola persona, o una subvención de una organización cultural o artística, creemos con firmeza que está en nuestras manos ayudar y apoyar a la buena música para que sobreviva, en un entorno musical, por muchas razones, no muy amigable.

Dennos una mano, para que podamos mantener nuestro trabajo, pueden "clickear" en Mad Bear (miembro del Clan del Oso de los Tuscarora, Confederación de las Seis Naciones Iroquesas. Un activista, médico y líder mundial) arriba a la derecha, para donar utilizando nuestra cuenta de PayPal.

Recuerden, euskir music no cobra a músicos, clubes o instituciones ninguna clase de cargo, porque comprendemos los duros tiempos que estamos viviendo, esa es una de las razones por la que necesitamos de sus donaciones, pequeñas, medianas, grandes, eso no importa.

La falta de lazos comerciales significa muchísima libertad creativa, para nosotros, para los músicos y espacios con los que trabajamos, y especialmente, para todos los amantes de la buena música alrededor del mundo.


euskir music it's not only dedicated to the musicians or musical spaces you can see on the link lists at right, there's also a genuine interest to promote all the interesting music, leaving genres and tags aside, you can see our Twitter account and Facebook Page to verify that.

Of course, we're not a non profit organization just for fun, there's no comercial ties, above, or beneath the table, at this point the idea it's to get the support from people who have a deep love for good music, can be a donation for a single person, or a grant from a cultural or artistic organization, we strongly believe it's in our hands to help and support good music to survive, in a musical environment, for many reasons, not very friendly.

Give us a hand, so we can keep our work, you can click on Mad Bear (member of the Bear Clan of the Tuscarora, Nation of Six-Nation Iroquois Confederacy. An activist, medicine man and world leader), above at right, to donate using our PayPal account.

Remember, euskir music doesn't charge musicians, clubs or institutions with any kind of fee, because we understand the hard times we're living, that's one of the reasons why we need your donations, small, medium, big, it doesn't matter.

The lack of commercial ties means a lot of creative freedom, for us, for the musicians and places we work with, and specially, for all good music lovers around the world.


Este artículo pertenece a euskir music / This article belongs to euskir music

euskir music: una breve nota sobre la metáfora del agua y el desierto / euskir music: a brief note about the water and the desert metaphor

Puedo decir que estoy enamorado, como verán en el próximo artículo, con la utilización de una metáfora comparando la escena musical de estos días con un desierto, y cada interesante nuevo artista con agua fresca para sobrevivir en ese desierto, no una tarea fácil.

Ese es uno de los objetivos principales de euskir music, hacer más fácil para todos ustedes el acceso a la música de excelentes músicos que no están en el ojo de los medios masivos, y algunas veces ni siquiera en muchos medios independientes.

Hasta el momento sólo estoy trabajando con cuatro artistas, en diferentes niveles, y para mantener este trabajo vivito y coleando, y para ayudar a más músicos, necesito de su apoyo, si, el apoyo del amante de la buena música promedio.

euskir music no cobra a músicos, clubes o instituciones ninguna clase de cargo, porque comprendemos los duros tiempos que estamos viviendo, esa es una de las razones por la que necesitamos de sus donaciones, pequeñas, medianas, grandes, eso no importa.

Entonces, pueden "clickear" en Mad Bear (miembro del Clan del Oso de los Tuscarora, Confederación de las Seis Naciones Iroquesas. Un activista, médico y líder mundial) arriba a la derecha, para donar utilizando nuestra cuenta de PayPal

Ayúdennos a convertir el gris desierto en un maravilloso jardín musical.


I can say that I'm in love, as you'll see in the next article, with the use of a metaphor comparing the music scene from these days with a desert, and each interesting new artist with fresh water to survive in that desert, not an easy task.

That's one of euskir music main goals, to make it easy for all of you to access to the music from excellent musicians that are not in the eye of the mass media, and sometimes not even in many independent media.

So far I'm working with four artists, in different levels, and to keep that work alive and kicking, and to help more musicians, I need your support, yes, the support from the average good music lover.

euskir music doesn't charge musicians, clubs or institutions with any kind of fee, because we understand the hard times we're living, that's one of the reasons why we need your donations, small, medium, big, that doesn't matter.

So, you can click on Mad Bear (member of the Bear Clan of the Tuscarora, Nation of Six-Nation Iroquois Confederacy. An activist, medicine man and world leader), above at right, to donate using our PayPal account.

Help us to turn the grey desert into a wonderful musical garden.


Nota importante / Important note:
Este artículo pertenece a euskir music / This article belongs to euskir music