The Positive Ghetto Was, The Positive Ghetto Is: Cultural Affairs in the AI Age

The name was catchy, at least for me my friends.
And it’s still alive and kicking, as you’ll see, carrying a deeper meaning, inspired, as always, by something I firmly believe in: the sense of community.
Community as human beings, community as artists.

The goal? To connect beyond geographical boundaries, with creativity, independence, and quality as the only passports required.

Back in the day, "The Positive Ghetto" had some ties to a previous project called euskir’s music.
While this new version isn’t structured as a nonprofit, the core idea remains: balance. Investments, not expenses.

Lately, watching the independent music market go up in flames (no need to name a specific streaming service, most of them are just slightly different shades of bad), I felt the urge to bring "The Positive Ghetto" back, stronger than ever.

Now, I don’t expect you to know me from my past cultural projects.
But hey, if you’re curious, feel free to check out my LinkedIn Profile, dig around my online presence, you might find some pleasant surprises. And if that’s not enough, just ask the amazing people I’ve met along the way.

So, how do we get this rebirth rolling?
Two simple ways.
One, old school: PayPal donations.
The other, a little more fashionable: grabbing an NFT from "The Positive Ghetto" collection on OpenSea.

But at the end of the day, it’s the same mission as always: connect art and artists, push for creativity and independence, and never, ever compromise on quality.
I’ve got forty years of experience in communications, advertising, marketing, cultural affairs.
Yes, I’m carrying some fantastic (and sometimes weirdly specific) skills in my luggage.

Need advice? Want to join me on this ride?
I’m here. I’m easy to find. The internet makes sure of that.

Oh, and about the title, no, it’s not a cheap clickbait trick.
AI, to me, is a symbol of our times.
You can use it wisely (a rare skill, I must say), or you can fall for the illusion of a fast and easy road to success.
I’d rather focus on something real, even in my wildest dreams.
So here’s my invitation: let’s keep art and culture safe, accessible, and alive, not just for today, but for the years to come.

euskir’s txoko: Hello, again / Hola, nuevamente

For many years euskir’s txoko was an interesting corner for people searching a place to discover the independent art, specially music, even without activity I can see each week a good amount from that people visiting euskir’s txoko, so, this is the right time to say hello, again.

I don’t know if my free time will be enough to develop what I want to do now in this space, but I’ll try, the first step will be to talk about several wonderful albums, from today, and also from yesterday… I don’t pay to much attention to the words “past” and “present”, because one of the main ideas in euskir’s txoko is to keep the good independent art alive.

My friends, everyone is invited, as always, welcome back to me, and welcome back to euskir’s txoko.


Por muchos años euskir’s txoko fue un rincón interesante para gente buscando un lugar para descubrir el arte independiente, especialmente música, aun sin actividad puedo ver cada semana una buena cantidad de esa gente visitando euskir’s txoko, entonces, este es el momento indicado para decir hola, nuevamente.

No se si mi tiempo libre será suficiente para desarrollar lo que quiero hacer ahora en este espacio, pero lo intentaré, el primer paso será hablar sobre varios maravillosos discos, de hoy, y también de ayer… No presto demasiada atención a las palabras “pasado” y “presente”, porque una de las principales ideas en euskir’s txoko es mantener el buen arte independiente vivo.

Mis amigos, están todos invitados, como siempre, bienvenido de regreso a euskir’s txoko.